As the year 2020 is around the corner, the only thing that is on the minds of social media experts is ‘social media marketing trends’. And if it’s something that is not on your mind, then it should be! There is no denying the fact that social media and its trends are likely to evolve in the coming years. Hence, you must be willing to move mountains to educate yourself on what’s coming from these platforms and where things are headed in 2020.
An estimated 2.65 billion millennials use at least one of the social media platforms on a daily basis, according to reports. Saying that most businesses are using it to increase their brand visibility, build strong relationships with consumers, retain existing customers, and attract new ones would not be an exaggeration. But, with the constant social media algorithm changes, it has become nerve-wracking for brands to stay on the top of their audience’s feed.
Given the growing role of social media in our lives, the major platforms like Facebook, Instagram, LinkedIn, and Twitter haven’t only changed the way businesses interact with their audiences and/or consumers, but now they are also adjusting their business models to improve the user experience. As these platforms improve tremendously, how you leverage them for your newly-established business must change as well.
So, how should brands know what social media trends to expect and prepare for? Well, leave all your worries as we have put together a few trends you will see evolving in 2020. To take an edge over the competition and fuel your marketing strategy, it is important to be aware of them. So, let’s dive in!
Instagram Will Remove the Feature of Likes
Needless to say, Instagram is considered to be one of the largest social media networks, and any changes implemented here can contribute to shaping the entire landscape of social media. One of the major changes is the possibility of making likes less prominent by removing them.
It is no secret that brands’ authenticity is often measured by the number of likes their posts get and how many followers they have. But this obsession with likes is taking a toll on our physical and mental health. This is the reason why Instagram is likely to remove the feature of ‘likes’ for posts. It means that you would not be able to view the number of likes your friends, celebrities, and influencers get on their posts. Albeit, you would still be able to see likes on your own posts.
This proposal has been tested by Instagram in a few countries, while this change is yet to be applied globally. With this change, the likes will no longer determine the social value of a person. However, there are some people who think that Instagram will earn more after implementing this change. As brands offer a handsome amount of money to influencers to get different products and services promoted through their platform, no money goes to Instagram. In fact, brands prefer influencer marketing over traditional marketing methods like advertising.
If Instagram ‘likes’ go away in the days to come, this is likely to encourage different companies and brands to invest in a traditional marketing method like Instagram Ads. This is how marketers would be moved to Instagram’s ad feature.
Video Content Will Gain More Popularity
You must have heard the phrase ‘A picture is worth a thousand words’. If this is the case with an image, then a video is worth a million words. Why? Because video is considered to be the most engaging form of content, hence, it is likely to dominate the social media over other types of content. Whether it a long-form video or short-form video like stories, videos are likely to be one of the most important trends in the world of social media in the future. You would be amazed to know that82 percent of all online traffic would be driven by video content in the year 2020, according to research. This makes it clear that leveraging video content is a surefire way to stay relevant in the domain of social media.
If you are not currently investing in creating attention-grabbing and engaging videos, now is the time to include video marketing in your content strategy. But, if video marketing is already a part of your business strategy, then make sure you pay attention to target a specific audience and reshape your business model.
As we mentioned earlier that video will dominate social media in the days to come, anyone who doesn’t realize its importance is likely to suffer in the long run. As a marketer, your entire focus should be on creating engaging and creative storytelling that drives the attention of the audience, that too in a matter of seconds. To leverage video content marketing to the fullest, it important to have windstream communications that comes with unlimited internet and phone to make the entire endeavor as hassle-free as possible.
Ephemeral Content Is the Future of Social Media
Ephemeral content is something that can only be accessed for a brief period of time as it is available in the form of short videos and images. It would not be wrong to say that this type of content is temporary as it disappears after some time. The examples of this type of content are Facebook and not to mention, Instagram stories.
As digital marketing has evolved dramatically, the way people consume content has also changed. Why? Because the attention span of people is getting short and online content is increasing day by day. This is the reason why content formats like Stories are becoming increasingly popular among people. Not only are they short and engaging but people also find them addictive in a way that they end up spending hours scrolling through one Story after another. So, make sure you start creating ephemeral content to stay one step ahead of your competition.